Notes on research and product design craft.

Short essays for hiring managers, product teams, and practitioners — how evidence turns into better design decisions.

Research Before You Design: How to Avoid Solving the Wrong Problem

Speed is only an advantage when the problem is real. Here’s the lightweight research sequence I use before any design work starts.

Cashiers don’t browse — they run a rhythm. Here’s what watching them taught me about designing for speed.

Portfolios show screens. Strong designers are hired for judgment, evidence, and the ability to turn research into decisions.

Short, ranked, and filmed. No 40-slide deck. One experiment to run this week.