Product design and UX research for B2B and B2C products, validated with users and not just visually polished.
UX Designer at Aeturnum with prior UX/UI consulting at Virtusa & British Telecom. I lead research and product design end-to-end — from discovery and validation through to polished, usable flows that engineering can build with confidence.
Sri Lanka · Remote or willing to relocate. Open to Product/UX Designer roles · Remote or relocate.
Methods and tools: Contextual Inquiry, User Interviews, Usability Testing, Journey Mapping, IA / Task Analysis, Heuristic Evaluations, Prototyping, Design Systems, Figma, SEO / AEO / GEO.
A multi-tenant POS and ERP that lets retail, wholesale, and credit businesses run checkout, inventory, purchasing, and customer engagement from one system — designed around how cashiers and owners actually work, with a Telegram bot, an AI chatbot, and a support ticket system built into the experience.
Outcome: −40% checkout time across wholesale, retail & credit customers.
A multi-tenant SMS gateway where platform owners, resellers, and business customers each get a portal that fits their job — plus a public REST API for developers. One delivery and wallet model sits underneath both, so what the API returns matches what the portal shows.
Outcome: Resellers and Director Customers one platform, two audiences.
A multi-tenant laboratory information system for small and mid-sized diagnostic labs. It takes a lab from registering a patient to a report in their hands: orders and billing, sample labels, fast result entry with automatic flagging, optional pathologist verification and reports sent by SMS, plus the admin tools to run it without a developer.
Outcome: Minutes → seconds to find a patient’s history, estimated against the old Word-and-folder routine.
Prove the friction, design the fix, then hand off designs users already validated.
Generating screens is cheap now. What still matters is deciding what to design, and making AI experiences people can trust.
I had the pleasure to work closely with Ajeem at Aeturnum. Ajeem and I collaborated on a project in the pharma space. He joined the project in the middle and immediately became a highly valued member of the team. He was engaging and a great teammate. As a product owner I was able to lean on him to direct the UI/UX with very little input. I was focused with the client, mainly, on the core functionality. Ajeem was able to develop a great user flow for our MVP. When he had questions, he took the lead with me and the client to get the information he needed to put together an excellent user experience. He participated in all design and develop sessions and offered key insights during sprint planning and estimation activities. I would jump at the opportunity to work with him again, and I fully believe he is an important asset to any team.
Ajeem demonstrated exceptional creativity and design skills, delivering high-quality user interfaces during his time on the AEM project. His designs have clearly presented the fact that he understands the user and their mindsets. He has a great eye and pays attention to detail. His work is so spectacularly polished and clean.
Moreover, he is an excellent communicator, able to clearly explain their design decisions and provide constructive feedback to the team.
He would do everything he can to meet deadlines and the highest expectation from visual to user interface design. He is very easy to work with, very assistive and a great team player overall.
His futuristic design thinking and user centric thoughts are really valuable.
I had the pleasure of working with Ajeem and I can honestly say that I’m truly glad to have worked with him.
As a UI/UX Designer, Ajeem brings creativity, thoughtful design, and a strong understanding of how to create user-friendly experiences. I admire his ability to turn ideas into meaningful design solutions and his dedication to his craft.
Beyond his skills, Ajeem is a genuinely supportive and approachable colleague who makes collaboration easier and more enjoyable. I truly appreciate his willingness to help and his positive attitude toward teamwork.
I feel blessed to have had the opportunity to work with him and would gladly recommend him to any team looking for a talented one who values both great design and meaningful collaboration. I’m excited to see him continue to grow and make a positive impact in his career.
Highly Recommended, We have worked together for a project and Ajeem was exceptional in his work.
I had the opportunity to work with Ajeem, and I have always appreciated his professionalism, dedication, and positive attitude. What really stands out about Ajeem is his strong expertise in UX and UI, combined with his development background.
He has a great overall understanding of the product development process and can effectively connect user needs, design, and technical implementation. His knowledge of UX goes beyond creating visually appealing interfaces; he understands user behaviour, usability, interaction design, and how to create practical solutions that work for both users and the business.
His development experience also gives him a valuable technical perspective, allowing him to collaborate effectively with developers and understand the feasibility of design decisions. This combination of UX expertise, UI design skills, and technical knowledge makes him a well-rounded professional and a valuable member of any product team.
I would highly recommend Ajeem to anyone looking for a strong UX professional with a solid understanding of both design and development.
Congrats, Ajeem. Really strong work. Glad the focus on regulatory constraints and clinical workflows resonated. That understanding is what really makes healthcare UX click!
As I have known Ajeem for a few years and I have identified that he is a very talented UX designer/researcher. The way and techniques he uses to work with the team and the clients of the company are amazing. I have noticed that even though he is a designer, he has a perfect knowledge of software development. I am lucky to meet such a talented colleague in the same office and I learned so many things from him when we worked together. He is multi-talented and a very useful asset, a talented colleague among the team. He is very good in UI/UX designing, Research, Agile methodologies, and many more. So I can recommend him anywhere to have his amazing service with the skills mentioned above.
Alongside full-time roles — selective engagements.
Sessions, talks and events where I share what I have learned, and the communities I support.
Session · IIT Sri Lanka
We delivered a UI/UX and software session for undergraduates at IIT.
I'm Ajeem Abdul Wahid, a Product and UX Designer with 10+ years of experience, based in Sri Lanka and open to remote work or relocation. I'm a UX Designer at Aeturnum, and I previously worked as a UX/UI consultant at Virtusa and British Telecom.
I do product design and UX research for B2B and B2C products, including ZekiSales (a point-of-sale and ERP system), the Velobotix SMS gateway platform and the LabSoluvia laboratory information system.
I start with the people who use the product: watching them work and interviewing them. Then I frame the problem, design flows and prototypes, and test them with users before anything is finalised. Each case study describes the process I used on that project.
On ZekiSales, the pilot team reported about 40% faster checkout across retail, wholesale and credit customers, and about 80% fewer support calls and WhatsApp contacts after the ticket system was introduced. These are reported project outcomes, not audited A/B results.
My research and design methods include contextual inquiry, user interviews, usability testing, journey mapping, ia / task analysis, heuristic evaluations, prototyping, design systems, and Figma is my main design tool. I also have experience in SEO, AEO (answer engine optimisation) and GEO (generative engine optimisation), so the products I design can be found and understood by search engines and AI assistants.
Yes. Alongside product design and UX research, I have experience in SEO, AEO (answer engine optimisation) and GEO (generative engine optimisation). This site is built that way: every page ships as readable HTML, with structured data, FAQ answers and plain-text files for AI assistants.
Yes. I'm open to Product and UX Designer roles, working remotely or relocating for the right team. I also offer a free 30-minute product consultation.
Email me at [email protected], connect with me on LinkedIn at linkedin.com/in/ajeemaw, or download my résumé from this site.
Free 30-minute product consultation available for any product.
Email: [email protected] · LinkedIn: https://www.linkedin.com/in/ajeemaw/ · Download résumé (PDF)
A relaxed conversation about your product: what you're building, who it's for, and where users struggle. I share honest first impressions and suggest sensible next steps. It's free, for any product at any stage, with no pitch and no obligation.
Two ways. I design AI-assisted features — like the Telegram bot and voice commands in ZekiSales — with attention to trust, clear answers, and hand-off to a person. And I use AI as a fast collaborator for synthesis and exploring options, while keeping problem framing, trade-offs, and quality decisions for myself.
Both. I work remote-first across time zones (async research, Loom readouts, overlapping hours by agreement) and I'm willing to relocate for the right Product/UX Designer role or team.